Tata Bolt hatchback, struggling to keep up with the sales chart
Tata launched the Zest and the Bolt to replace the aging Indigo and Indica range respectively. These two cars were aimed to be a huge step forward for the company in terms of quality and refinement. They were also meant to change the image of the company, and these two cars did not disappoint. They are more than a generation ahead of the cars they were replacing. Tata priced its compact sedan perfectly and it was able to pick up sales. But they could not replicate this with Tata Bolt which is Priced a bit on the higher side, which got a lukewarm response.
Tata Bolt which was launched in January, managed to sell just 2,286 units up-to February. The high pricing meant that it saw a steady decline with sales. Customers moved closer to Tata Zest as it offers more value. For the month of April, Tata could only manage to sell 633 units which is less than the cumulative sales of Tata Indica and Tata Vista, which sold 2,652 units during the same period. The sales of Tata Indica and Tata Vista is likely to be stopped this year.
Another major factor that hampered the sales of the Bolt is the absence of a manual gearbox. This was a big mistake as an automatic variant is increasingly becoming popular in this segment. Tata offers an AMT gearbox for the diesel Zest. The cheaper Nano, which is the company’s cheapest product, also gets an automatic gearbox.
However, if Tata does consider price reduction with the introduction of an AMT variant, things might sales might be pushed onward. This would help increase the sales of the car which has the potential to rake up good sales figures for the company.
Source – MotorBeam