Tata Hopes To Improve Nano Sales With The GenX Nano
Tata Motors launched the Nano in 2009 hoping its cheap price would attract two wheeler riders and help them upgrade to a safer four wheeler. But their strategy failed and the Nano got the ‘cheapest car’ tag. This hurt their sales and the Nano never really took off as Ratan Tata hoped it would. In 2013-14, Tata sold 21,129 Nanos. But in 2014-15, this number fell 20 per cent to 16,901 units.
Now though, Tata has been working hard to change that image slowly. This was started by a facelifted model which was released in 2012. This was followed by the Nano Twist which was launched last year. The Nano Twist was equipped with power steering to make the Nano easier to drive in the city. The GenX Nano has been tasked to change the perception people have on the car and the company. It will join the Bolt and the Zest in helping change the company’s image.
To help the GenX Nano in its cause, it has been equipped with power steering, Bluetooth phone sync and an open able boot, which is a first for the Nano. To improve its credentials as a city runabout, the GenX Nano also gets an automatic transmission. The fuel tank has been increased from 15 litres to 24 litres.
The GenX Nano is expected to hit showrooms in 6-7 weeks. Once the new car is launched, Tata will sell only the CNG version of the current car. Contrary to reports, Tata will not kill the brand name as the Nano is a very important vehicle for the company.
Source – Economic Times